RACV is a uniquely Victorian brand, that has served it's community proudly for over 100 years.

They have a simple drive, to make life better for Victorians, so we decided they needed a simple way to communicate.

We gave all levels of their communications structure, while maintaining what Victorians recognised in one of their most trusted brands.

The simplest of grids was the simplest solution. It stretched from the largest of Out of Home down to the tiniest icons.

And while we changed everything from fonts to logos, tweaked their instantly recognisable colours and changed the way they communicate, it's still simply RACV.